Introducing The Deli at Belbroughton

Updated: Sep 24

If you are looking for something to WOW your guests and love the idea of a twist on the traditional idea of a Wedding Cake, then a Cheese Wedding Cake will make a quirky alternative to your wedding cake, can be used as a course for the wedding breakfast, or eaten as late-night snack for your guests!

Imagine a picture-perfect tiered tower of artisan cheese, hand-selected to create your perfect cheeseboard and decorated with grapes, berries and flowers to compliment your Wedding Décor.



Rachel from Deli in Belbroughton created a cheese wedding cake for her own wedding in 2009, and now prides herself on creating something truly unique, personal and yummy(!) for one of the biggest events in a couple’s life together!



Tell me about your Business… and a little bit about YOU - How, why and when you started


I opened the Deli at Belbroughton in 2017 and describe it as my wonderful mid-life crisis. I had a great job, but it was rather stressful and lots of travelling. The stars seemed to be aligned for us as voluntary redundancy came around at the same time as we found out we were pregnant so I took the plunge.


I finished work forever on the Friday at 4pm, giving myself three months to get the Deli up and running before having a bit of maternity leave – however baby decided to arrive at 9pm the same day, three months early.

With baby in the Neonatal ICU for two months, I decided to open the Deli. People thought I was slightly bonkers but I needed to keep busy and she was in the best possible care so it made sense to me!



How did you learn your craft/skill


My career background was Advertising, Marketing and Retail Design, but my passion is food.

I had never run or worked in a catering / food business before but I do know what tastes great and have had amazing fun sourcing new products. Everything in the Deli is sourced from 25 miles of the Deli.





When planning my own wedding in 2009, we didn’t want a “standard” wedding cake, we wanted something a bit unique and I really struggled to find anywhere that could give me what we wanted. With a lot of hunting around, I eventually managed to cobble it together – a ‘cake’ made of CHEESE! It was a hit and friends and family started to order them from me for weddings and birthdays.






Having the Deli means that I have a great network of suppliers and each ‘alternative cake’ that I create is better than the last.





I am constantly looking for new products and designs and 2019 has been the year of the cheese and pork pie cake. We have done 6 of these for weddings already this year.


I’m currently working on a cheese, pork pie and sausage roll combo!






It’s all about the accompaniments too. We stock over 50 different pickles and chutneys to go with the cakes and with enough notice, we can even print personalised labels.

How does the design process work?


It all starts with a chat. I have a portfolio of cakes that I have created before, but I like to meet the customer and talk through what they would like. We talk about the number of guests to feed, budget, likes and dislikes, the venue and the overall look and feel that they want to achieve.

I put an initial proposal together and then we meet at The Deli and EAT CHEESE!!!! We do a tasting so that the customer can be sure that they are happy with my recommendations.


I have managed to turn around a cake in five working days but I usually like at least three weeks to make sure that all of the products are available.


Why you love your business


I love my little Deli.

It allows me the work / life balance that I have been yearning for.

I have honestly never worked so hard, but it is rewarding when you can do it for yourself.

The best part though is being able to create something truly unique and personal for one of the biggest events in a couple’s life together. I love weddings and to know that something that I have created is going to give joy and full bellies makes me an incredibly lucky lady.


Alternative Wedding cakes hand crafted with love in Worcestershire.

What hours is your beautiful Deli open?


The Deli is open from 9am – 4pm Monday to Saturday and 10am – 2pm on Sunday and Bank Holidays.

I’m not always there so appointments are advisable.


What do you love most about working in or designing products for the wedding industry?


The best part though is being able to create something truly unique and personal for one of the biggest events in a couple’s life together. I love weddings and to know that something that I have created is going to give joy and full bellies makes me an incredibly lucky lady.


Who would be your dream client? Dream collaboration?


I don’t really have a dream client, I just want to make my clients, and their guests, happy.




You will find Rachel from The Deli at Belbroughton exhibiting her Cheese Wedding Cakes at The Artisan Wedding Market on Sunday 29th September at The Royal Porcelain Works, Worcester




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England

Website Image Credits: Dearest Love Photography & Photo + Film by Mitchell Clulow unless credited on the images